Related: What Is E-commerce? Definition, Advantages and Disadvantages Benefits of consumer to business The platform is sometimes a third party that charges a commission for connecting the sellers with the businesses. They make up the majority of C2B workers.īusinesses go to C2B online platforms to look for skilled service providers or unique product sellers, then hire independent workers or freelancers who meet their needs. Freelancers are people who sell products or provide services, mostly on C2B e-commerce websites specifically designed for freelancers. They interact with the businesses and negotiate their own deals on their own terms. Independent workers are people who offer their services or products on a website specifically created for the purpose of C2B e-commerce.
The C2B model sometimes caters to independent workers and freelancers who accomplish paid tasks for a business. With C2B, consumers offer products or services to businesses in exchange for payment or other benefits. In the traditional business-to-consumer e-commerce model, businesses sell products or services directly to consumers. Consumer to business, or C2B, differs from other e-commerce models because it's the consumers who create value for a product or business.
